Bridge House Flowers, Florist
Website project & Leaflet project
Bridge House Flowers is a Dorset-based floristry studio run by Jane, who creates seasonal, sustainable floral arrangements for weddings, farewells and events. Jane came to me for help refining her website and creating a printed leaflet that would bring clarity to her offering and reflect her evolving business. She already had a beautiful style and strong photography — my role was to help communicate her story more clearly, and make the user journey feel calm, elegant and easy to follow.
The Website
The website, built on Squarespace, was refreshed to reflect Jane’s natural style and the thoughtful, seasonal approach behind Bridge House Flowers. We focused on simplifying the layout and improving navigation, making it easier for visitors to explore her key offerings — weddings, sympathy flowers, events and a ready-to-wear collection.
The online shop was moved into the main menu and restructured with consistent images and descriptions to help customers browse with confidence. We introduced a full-width Instagram feed to better showcase Jane’s work and updated the About page to include her story and sustainable ethos. Small design refinements throughout the site helped bring more balance, softness and clarity to the user experience, creating a space that feels calm, personal and true to the brand.
Leaflet Design
To support Bridport Food Matters’ presence at local events, we designed a A1 posters to communicate the core values of the organisation in a bold, accessible format. Centred around the statement “Good food for all, forever,” the posters introduced the Bridport Good Food Charter, outlining what good food means for people, place, and planet. The design incorporated the new logo alongside clean, legible typography and warm, earthy colours to echo the organisation’s brand identity. A subtle block-print texture ran through the layout, tying it visually to the linoprint-inspired logo. The aim was to create something eye-catching yet informative, engaging both adults and children at school fairs and food festivals. Each poster included a QR code and web address to encourage further involvement and make it easy for people to connect with the project beyond the event.
